摘要：Necessity to reveal interconnections between countries in the context of sales activity capacity development in the innovative goods realization sphere becomes important in research to activate innovative activity at the industrial enterprises.It means to identify countries,which are close in economic development parameters and innovative activity expansion rates.And it will allow to find potential sales markets and partnership location centers.Practical implementation of the mentioned task is possible owing to cognitive maps of the sales policy in machine building innovatively active enterprises,that give prerequisite urgency of the given research.Reasonability to choose cognitive maps method to formalize the observed problem is preconditioned by the fact that sales policy is observed as dynamic system,including great number of system generating elements,which are interconnected between each other and interdependent on each other.Besides tools development becomes urgent,that allows to foresee the investigated system behavior in future,depending on market situation.The article deals with principally new scientific and methodic approach to define potential sales markets and partnership centers establishment for machine building enterprise in Ukraine.Cognitive maps method use allows finding cause-and-effect connections between chosen countries.It is a reason to see each of them as partner for further collaboration or potential sales market of the innovative production.Practical formalization of the suggested scientific and methodic approach on examples of Ukrainian machine building enterprises results in fact that collaboration with industrial enterprises from Uzbekistan,Estonia and Kazakhstan stimulates development of the modern approaches to conduct sales policy and to increase efforts for the given state markets development,for native enterprises.The industrial enterprises of Ukraine,Georgia,Russia are main consumers of machine building innovative and active enterprises goods.
关键词：Necessity to reveal interconnections between countries in the context of sales activity capacity development in the innovative goods realization sphere becomes important in research to activate innovative activity at the industrial enterprises.It means to identify countries,which are close in economic development parameters and innovative activity expansion rates.And it will allow to find potential sales markets and partnership location centers.Practical implementation of the mentioned task is possible owing to cognitive maps of the sales policy in machine building innovatively active enterprises,that give prerequisite urgency of the given research.Reasonability to choose cognitive maps method to formalize the observed problem is preconditioned by the fact that sales policy is observed as dynamic system,including great number of system generating elements,which are interconnected between each other and interdependent on each other.Besides tools development becomes urgent,that allows to foresee the investigated system behavior in future,depending on market situation.The article deals with principally new scientific and methodic approach to define potential sales markets and partnership centers establishment for machine building enterprise in Ukraine.Cognitive maps method use allows finding cause-and-effect connections between chosen countries.It is a reason to see each of them as partner for further collaboration or potential sales market of the innovative production.Practical formalization of the suggested scientific and methodic approach on examples of Ukrainian machine building enterprises results in fact that collaboration with industrial enterprises from Uzbekistan,Estonia and Kazakhstan stimulates development of the modern approaches to conduct sales policy and to increase efforts for the given state markets development,for native enterprises.The industrial enterprises of Ukraine,Georgia,Russia are main consumers of machine building innovative and active enterprises goods.
