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  • 标题:Efficiency of e-learning:the case of French bank sales force
  • 本地全文:下载
  • 作者:Erick Leroux ; Jean-Michel Sahut
  • 期刊名称:Problems and Perspectives in Management
  • 印刷版ISSN:1727-7051
  • 电子版ISSN:1810-5467
  • 出版年度:2010
  • 卷号:8
  • 期号:4
  • 页码:8-14
  • 语种:English
  • 出版社:LLC "CPC "Business Perspectives"
  • 摘要:This article investigates the use and the satisfaction derived from e-learning training by sales representatives of commercial banks in France.The research carried out among these representatives concerns a banking training scheme which was followed from work or from home.The analysis of the data gathered from about thirty interviews shows that learners were satisfied with this e-learning even if it is regularly checked by their superiors.They particularly appreciated the flexibility and the interactivity of e-learning which allowed them to develop new banking skills and to be more autonomous in their commercial function.
  • 关键词:This article investigates the use and the satisfaction derived from e-learning training by sales representatives of commercial banks in France.The research carried out among these representatives concerns a banking training scheme which was followed from work or from home.The analysis of the data gathered from about thirty interviews shows that learners were satisfied with this e-learning even if it is regularly checked by their superiors.They particularly appreciated the flexibility and the interactivity of e-learning which allowed them to develop new banking skills and to be more autonomous in their commercial function.
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