摘要：With the arrival of Internet,the structure of travel industry intermediation has changed significantly.New players have arrived on the scene,traditional players such as the GDS (Global Distribution System) have repositioned,producers are developing direct sales,and consumer buying behavior has changed radically as individuals are able to compare prices more quickly and easily.This paper firstly attempts to analyze the impact of the Internet on tourist product retailing and the positioning of e-tourism players.We,then,look at the buying behavior of travellers in the different stages of the buying process,together with the reasons for the success of the Internet as a distribution channel for tourist products.
关键词：With the arrival of Internet,the structure of travel industry intermediation has changed significantly.New players have arrived on the scene,traditional players such as the GDS (Global Distribution System) have repositioned,producers are developing direct sales,and consumer buying behavior has changed radically as individuals are able to compare prices more quickly and easily.This paper firstly attempts to analyze the impact of the Internet on tourist product retailing and the positioning of e-tourism players.We,then,look at the buying behavior of travellers in the different stages of the buying process,together with the reasons for the success of the Internet as a distribution channel for tourist products.
