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  • 标题:CUSTOMER PERCEIVED VALUE:THE DEVELOPMENT OF A MULTIPLE ITEM SCALE IN HOSPITALS
  • 本地全文:下载
  • 作者:Ekrem Cengiz ; Fazıl Kirkbir
  • 期刊名称:Problems and Perspectives in Management
  • 印刷版ISSN:1727-7051
  • 电子版ISSN:1810-5467
  • 出版年度:2007
  • 卷号:5
  • 期号:3
  • 页码:252-267
  • 语种:English
  • 出版社:LLC "CPC "Business Perspectives"
  • 摘要:The purpose of this research is to analyse the dimensionality of the concept of perceived value in the health sector which incorporates valuations of functional aspects and of affective aspects,thus obtaining an overall quantification of the value perceived by the patient.A total of 701 customers of financial entities were surveyed,and structural equations models were used to verify the reliability and validity of the scale of perceived value.Perceived value is found to be a multidimensional construct composed of seven dimensions:Functional value (installation),functional value (service quality),functional value (price),functional value (professionalism),emotional value (novelty),emotional value (control),emotional value (hedonics),social value.A scale of overall perceived value in financial services was obtained,composed of seven dimensions and represented by 29 items that are significant for their measurement.Our results indicate that functional,social and affective factors except hedonic factor are important determinants of the perceived value of health services.
  • 关键词:The purpose of this research is to analyse the dimensionality of the concept of perceived value in the health sector which incorporates valuations of functional aspects and of affective aspects,thus obtaining an overall quantification of the value perceived by the patient.A total of 701 customers of financial entities were surveyed,and structural equations models were used to verify the reliability and validity of the scale of perceived value.Perceived value is found to be a multidimensional construct composed of seven dimensions:Functional value (installation),functional value (service quality),functional value (price),functional value (professionalism),emotional value (novelty),emotional value (control),emotional value (hedonics),social value.A scale of overall perceived value in financial services was obtained,composed of seven dimensions and represented by 29 items that are significant for their measurement.Our results indicate that functional,social and affective factors except hedonic factor are important determinants of the perceived value of health services.
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