摘要：This study discusses the selection of the relevant social groups in frames research and looks at frame structure versus frame content to achieve this.To do this an ethnographic study was undertaken at an educational institute and the social groups that used computer systems within the organization were analyzed over a 10-year period.Two main relevant social groups were found within the staff group alone (staff / mediating staff) based on their perceptions of information technology in the organization.The findings suggest that within one social group there are multiple groups.Prior research that takes a social group as being homogenous may actually be doing a disservice to frame studies as there may be multiple social groups within the social group.This extends prior literature through focusing on determining the relevant social groups via frame structure and content over a ten-year period.The contribution is that the relevant social groups need to be more closely investigated as to whom they contain using frame structure and content over time.This is particularly true when we want to draw conclusions about the behavior of relevant social groups in relation to understanding and use of technology and implement interventions to improve organizational outcomes.
关键词：This study discusses the selection of the relevant social groups in frames research and looks at frame structure versus frame content to achieve this.To do this an ethnographic study was undertaken at an educational institute and the social groups that used computer systems within the organization were analyzed over a 10-year period.Two main relevant social groups were found within the staff group alone (staff / mediating staff) based on their perceptions of information technology in the organization.The findings suggest that within one social group there are multiple groups.Prior research that takes a social group as being homogenous may actually be doing a disservice to frame studies as there may be multiple social groups within the social group.This extends prior literature through focusing on determining the relevant social groups via frame structure and content over a ten-year period.The contribution is that the relevant social groups need to be more closely investigated as to whom they contain using frame structure and content over time.This is particularly true when we want to draw conclusions about the behavior of relevant social groups in relation to understanding and use of technology and implement interventions to improve organizational outcomes.
