摘要：Some argue that the food industry is mature and also dying.As a result,Saskatchewan,a Canadian province and its agricultural communities face two major challenges:demographic pressures and the economic hardships that stem from them.Fortunately,increased demand and opportunity for quality,locally grown value-added products (Terroir) offer an obvious solution.The Terroir phenomenon is comprised of offering specialty,local,ethnic food products to respond to consumer demands.This case study presents a model involving the Terroir concept.This model also provides an opportunity to explore the concept of creative capitalism in the food industry.To increase producer options,the strength of their business model,help to revitalize agricultural communities and benefit Saskatchewan,the Fransaskoisie will create a Terroir-based organization to tie products with culture.By incorporating this new product model and business model,the organization will create new business and cultural opportunities in Saskatchewan.A strategy and some challenges are presented.
关键词：Some argue that the food industry is mature and also dying.As a result,Saskatchewan,a Canadian province and its agricultural communities face two major challenges:demographic pressures and the economic hardships that stem from them.Fortunately,increased demand and opportunity for quality,locally grown value-added products (Terroir) offer an obvious solution.The Terroir phenomenon is comprised of offering specialty,local,ethnic food products to respond to consumer demands.This case study presents a model involving the Terroir concept.This model also provides an opportunity to explore the concept of creative capitalism in the food industry.To increase producer options,the strength of their business model,help to revitalize agricultural communities and benefit Saskatchewan,the Fransaskoisie will create a Terroir-based organization to tie products with culture.By incorporating this new product model and business model,the organization will create new business and cultural opportunities in Saskatchewan.A strategy and some challenges are presented.
