摘要：Istraživanje franšizinga kao poslovnog modela je od velikog značaja za dalje unapređenje ovog koncepta.Na globalnom nivou postoji konstantna tendencija razvoja postojećih i novih franšizing sistema.Ova oblast je još uvek nedovoljno istražena u Srbiji.Cilj rada je da se na osnovu komparativne analize razvoja franšizinga u Srbiji isvetu ukaže na značaj koji ovaj koncept ima na globalnom nivou i na neophodnost intenzivnijeg razvoja u Srbiji.U radu se ukazuje na razvoj franšizinga kao koncepta poslovanja u savremenim uslovima,uz osvrt na suštinske karakteristike,prednosti i nedostatke franšiznih sistema.Analiza franšizinga u svetu i u Srbiji ukazuje na to da je u Srbiji ovaj način poslovanja još uvek u razvoju,te da je ova oblast još uvek nedovoljno pravno regulisana.U cilju komparativne analize najpoznatijih franšizing sistema u razvijenim tržišnim ekonomijama i Srbiji,polazise od reprezentativnih primera koncepata franšize iz SAD-a,Velike Britanije i Srbije.U radu se na osnovu pregleda odabranih franšiznih sistema i zastupljenostistranih franšiza u Srbiji i franšiza iz Srbije u inostranstvu,ukazuje na to da je mali broj domaćih franšiza internacionalizovan.
其他摘要：The research of franchising as a business model is of great importance for the further development of this concept.At the global level,there is a constant tendency of development of existing and new franchise systems.This area is still unexplored in Serbia.The aim of the paper is to point out the importance of franchising on the global level and the need for more intensive development in Serbia,based on a comparative analysis of development of this concept in Serbia and worldwide.The paper presents the development of franchising as a business concept in the modern economy,with special focus on fundamental characteristics,advantages and disadvantages of franchising systems.Analysis of the franchise worldwide and in Serbia indicates that franchising is still insufficiently regulated by the law in Serbia.For the purpose of comparative analysis of the best known franchise systems in the developed market economies and Serbia,we start from the representative examples of franchise concepts in the United States,Great Britain and Serbia.The paper indicates that a small number of domestic franchise is internationalized,based on a review of selected franchise systems and the presence of foreign franchises in Serbia and Serbian franchise all over the world.
关键词：Istraživanje franšizinga kao poslovnog modela je od velikog značaja za dalje unapređenje ovog koncepta.Na globalnom nivou postoji konstantna tendencija razvoja postojećih i novih franšizing sistema.Ova oblast je još uvek nedovoljno istražena u Srbiji.Cilj rada je da se na osnovu komparativne analize razvoja franšizinga u Srbiji isvetu ukaže na značaj koji ovaj koncept ima na globalnom nivou i na neophodnost intenzivnijeg razvoja u Srbiji.U radu se ukazuje na razvoj franšizinga kao koncepta poslovanja u savremenim uslovima,uz osvrt na suštinske karakteristike,prednosti i nedostatke franšiznih sistema.Analiza franšizinga u svetu i u Srbiji ukazuje na to da je u Srbiji ovaj način poslovanja još uvek u razvoju,te da je ova oblast još uvek nedovoljno pravno regulisana.U cilju komparativne analize najpoznatijih franšizing sistema u razvijenim tržišnim ekonomijama i Srbiji,polazise od reprezentativnih primera koncepata franšize iz SAD-a,Velike Britanije i Srbije.U radu se na osnovu pregleda odabranih franšiznih sistema i zastupljenostistranih franšiza u Srbiji i franšiza iz Srbije u inostranstvu,ukazuje na to da je mali broj domaćih franšiza internacionalizovan.
其他关键词：The research of franchising as a business model is of great importance for the further development of this concept.At the global level,there is a constant tendency of development of existing and new franchise systems.This area is still unexplored in Serbia.The aim of the paper is to point out the importance of franchising on the global level and the need for more intensive development in Serbia,based on a comparative analysis of development of this concept in Serbia and worldwide.The paper presents the development of franchising as a business concept in the modern economy,with special focus on fundamental characteristics,advantages and disadvantages of franchising systems.Analysis of the franchise worldwide and in Serbia indicates that franchising is still insufficiently regulated by the law in Serbia.For the purpose of comparative analysis of the best known franchise systems in the developed market economies and Serbia,we start from the representative examples of franchise concepts in the United States,Great Britain and Serbia.The paper indicates that a small number of domestic franchise is internationalized,based on a review of selected franchise systems and the presence of foreign franchises in Serbia and Serbian franchise all over the world.
