摘要：Kraj prošlog i početak ovog veka karakteriše značajna internacionalizacija poslovanja.U uslovima usporavanja privrednog rasta značajan izvor rasta svetskih a pre svega domaćih preduzeća jeste rast izvoza.Pored stvaranja ambijentalnih pretpostavki neophodno je sagledati i probleme sa kojima se suočavaju preduzeća iz Srbije prilikom planiranja i implementacije izvozne strategije.Upravo zato u ovom radu analiziramo glavne izvozne marketinške barijere preduzeća iz Srbije gledano iz ugla njihovih menadžera.Osnovni cilj rada je sagledavanje izvoznih barijera vezanih za marketing i njihovo prevazilaženje.To omogućava davanje preporuka marketinškim menadžerima u oblasti međunarodnih marketinških strategija i odnosa sa inostranim distributerima.
其他摘要：The end of the last and the beginning of this century is characterized by significant internationalization.In terms of slowing down of economic growth,the important source of growth of global and above all domestic enterprises is export growth.In addition to creating stimulating ambient,it is necessary to look at the problems faced by firms from Serbia in planning and implementing export strategies.That's why,in this paper,we analyze the main marketing barriers for the export of Serbian companies from the perspective of their managers.The main objective of the paper is to examine the export barriers related to marketing and how they can be overcame.In the end,we would define some recommendations for marketing managers in the field of international marketing strategies and relationships with international distributors.
关键词：Kraj prošlog i početak ovog veka karakteriše značajna internacionalizacija poslovanja.U uslovima usporavanja privrednog rasta značajan izvor rasta svetskih a pre svega domaćih preduzeća jeste rast izvoza.Pored stvaranja ambijentalnih pretpostavki neophodno je sagledati i probleme sa kojima se suočavaju preduzeća iz Srbije prilikom planiranja i implementacije izvozne strategije.Upravo zato u ovom radu analiziramo glavne izvozne marketinške barijere preduzeća iz Srbije gledano iz ugla njihovih menadžera.Osnovni cilj rada je sagledavanje izvoznih barijera vezanih za marketing i njihovo prevazilaženje.To omogućava davanje preporuka marketinškim menadžerima u oblasti međunarodnih marketinških strategija i odnosa sa inostranim distributerima.
其他关键词：The end of the last and the beginning of this century is characterized by significant internationalization.In terms of slowing down of economic growth,the important source of growth of global and above all domestic enterprises is export growth.In addition to creating stimulating ambient,it is necessary to look at the problems faced by firms from Serbia in planning and implementing export strategies.That's why,in this paper,we analyze the main marketing barriers for the export of Serbian companies from the perspective of their managers.The main objective of the paper is to examine the export barriers related to marketing and how they can be overcame.In the end,we would define some recommendations for marketing managers in the field of international marketing strategies and relationships with international distributors.
