摘要：In the context of globalization and transformations,the knowledge potential management is an effective tool for increasing the effectiveness of organizations.The aim of the research is to study the procedural approach to the organization knowledge potential management,to distinguish the main knowledge management processes and to present suggestions on how to improve the knowledge management process model.The organization's knowledge potential in this study is defined,as the organization's resources and market opportunities,generating its knowledge potential,complexity and effective management of which create prerequisites for meeting the changing individual user needs,creating reciprocal value,uniqueness and leadership in the global marketplace.The conceptual knowledge management process model has been improved,based on the research.The first step in the model is the choice of a knowledge strategy, covering aspects of the formation and selection of strategic decision-making in knowledge potential management.The choice of an appropriate knowledge strategy brings to its implementation through a process of knowledge management cycle,consisting of knowledge acquisition,sharing,development,preservation and application of it.The knowledge management process model is completed with an evaluation of the knowledge strategy implementation.
