摘要：Decision making is a very significant and complex function of management that requires methods and techniques that simplify the process of choosing the best alternative.In modern business,the challenge for managers is to find the alternatives for improving the decision-making process.Decisions directly affect profit generation and positioning of the c ompany in the market.It is well-known that people dealt with the phenomenon of decision making in each phase of the development of society,which has triggered the need to learn more about this process.The main contribution of this paper is to show the significance of business intelligence tools and techniques as support to the decision making process of managers.Research results have shown that business intelligence plays an enormous role in modern decision process modeling.
其他摘要：Odlučivanje je veoma značajna i kompleksna funkcija menadžmenta koja zahteva metode i tehnike koje olakšavaju proces izbora jedne od više ponuđenih alternativa.U savremenom poslovanju veliki izazov za menadžment jeste pronaći alternativne načine za poboljšanje procesa poslovnog odlučivanja.Odlučivanje utiče direktno na stvaranje profita i pozicioniranje kompanija na tržištu.Činjenica je da su se u svakoj fazi razvoja društva ljudi bavili fenomenom odlučivanja,što uslovljava širenje znanja o ovom procesu.Glavni doprinos ovog rada jeste da ukaže na značaj alata i tehnika poslovne inteligencije kao podrške menadžmentu u procesu odlučivanja.Rezultati ukazuju na ogroman značaj poslovne inteligencije u savremenom odlučivanju.
