摘要：It is of vital importance to continuously work on the improvement and identification of significant factors to ensure and sustain the desired level of quality.The paper aims to analyze the innovativeness level of restaurants in Vojvodina in view of the fact that it keeps their portfolio competitive and thereby achieves a long-term competitive advantage.The innovativeness level was defined on the basis of the instrument designed for measuring innovation in the field of products and services,marketing,processes and socially responsible behavior.In order to determine the level of innovativeness,it was necessary to first determine the percentage of innovativeness based on the number of innovations introduced by the restaurants in all of the four study areas.The results show that a significant number of restaurants pays attention to innovations in order to become more appealing to guests and increase their profitability.On the other hand,more than half of the observed restaurants have a very low or low degree of innovation,which indicates that we still do not pay enough attention to innovations and advancement of their business implementation.
其他摘要：Kontinuiran rad na prepoznavanju i unapređenju relevantnih faktora od presudnog je značaja za dostizanje i očuvanje željenog nivoa kvaliteta.Ovaj rad ima za cilj da ispita nivo inovativnosti restorana u Vojvodini s obzirom da imaju konkurentnu ponudu i na taj način ostvaruju povoljne dugoročne rezultate.Nivo inovacija određuje se na osnovu instrumenta za merenje inovacija u oblasti proizvoda i usluga,marketinga,procesa i društveno odgovornog ponašanja.Da bi se utvrdio stepen inovativnosti,potrebno je da se prvo utvrdi procenat inovativnosti na osnovu broja inovacija koje su uveli restorani u sve četiri posmatrane oblasti.Rezultati istraživanja pokazuju da veliki broj restorana obraća pažnju na inovacije sa ciljem da privuku što veći broj gostiju i unaprede sveukupni učinak.S druge strane,više od polovine posmatranih restorana ima veoma nizak ili nizak stepen inovativnosti,što ukazuje na to da još uvek ne posvećuju dovoljno pažnje inovacijama i unapređenju njihove primene u svakodnevnom poslovanju.
