摘要：This research examines the relationship between marketing capability and exportperformance and the moderating efet of exporl dependence.The marketing capabilityof Thai agro-based exporting firms can be clasisied into four dimensions,namely producetaill dstrbiution capabilit,price capability,and promotion capability.Among thefour dimensions of marketing capability only price capability and promotion capabiliy aresignficantly and pstitvely related to export performance.Export dependence moderatesthe relationship between dsributioni capability as well as price capability with exportperformance.Firms with high export dependence register higher expor performance whenmarketing capability in term of dsrsibution capability is high.Similaly,firms with highexport dependence rgiser higher export,peformance when marketing capability in termofprice capability is high.
