摘要：This study analyzed the replication of unplanned purchases at online stores that exist in the kaskus.us fjb seen from the intentions and consumers of psychological factors as a stimulus,a case study at 77 kaskus.us fjb users.This study uses new variable product knowledge,consumer's esteem,consumer's excitement,e-wom,on impulse buying intention and impulse buying behavior.The study revealed that;new product knowledge and consumer's excitement to have a positive relationship to impulse buying intention.Note also that the new product knowledge,consumer's esteem,and word of mouth have a positive relationship to impulse buying behavior.And also found that a positive relationship to impulse buying on impulse buying behavior intention.
