文章基本信息
- 标题：Recall and Recognition on Minimalism.A Replication of the Case Study on the Apple Logo
- 本地全文：下载
- 作者：Ioana Iancu ; Bogdan Iancu
- 期刊名称：KOME: An International Journal of Pure Communication Inquiry
- 电子版ISSN：2063-7330
- 出版年度：2017
- 卷号：5
- 期号：2
- 页码：57-70
- DOI：10.17646/KOME.2017.24
- 语种：English
- 出版社：Hungarian Communication Studies Association
- 摘要：of fake academia,there is a need for clearly vetted blacklists to better guide authors of.
- 关键词：logo recall;logo recognition;Apple;brand exposure;brand perception;minimalism.
