摘要：Mass media is not only a channel to deliver messages but also is a channel to build a special image about the world,such as the beauty image of women.Advertisements create it in their messages.Most of them show women with white skin,slim and have long black hair.These cases are a part of popular culture or mass culture because it could be a homogen-standard value.Advertising is related with popular culture.Advertising is a reflection of popular culture and it is an inventor of popular culture.
关键词：Advertising;popular culture;mass media;beauty image of women
