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文章基本信息

  • 标题:MERAIH LOYALITAS PELANGGAN
  • 本地全文:下载
  • 作者:Ahmad Mardalis
  • 期刊名称:Benefit Jurnal Manajemen dan Bisnis
  • 印刷版ISSN:1410-4571
  • 电子版ISSN:2541-2604
  • 出版年度:2005
  • 卷号:9
  • 期号:2
  • 页码:111-119
  • DOI:10.23917/benefit.v9i2.1217
  • 语种:Indonesian
  • 出版社:Muhammadiyah University Press
  • 摘要:Customer loyalty has been recognized as the dominant factor in a business organization's success. Therefore it has received considerable attention in both marketing and management theory and practice. This article describes factors that determine customer loyalty and explores the essential strategic considerations for companies contemplating the development of loyalty initiatives. It also establishes customer satisfactions,service quality,institution image,and switching barrier are cultivated in a manner that leads to loyalty.
  • 关键词:customer loyalty;customer satisfactions;service quality;institution image;and switching barrier
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