摘要：The general objective of this research study is to do a comparative research to investigate the perception of sorrow in the advertising in the press after the terrorist attacks: 11/09/2001 (U.S.) and 11/04/2004 (Spain). The general hypothesis considers that there are similar perceptions of the sorrow towards the ads although there are cultural differences. On a computer program the subject was shown these images about announcement advertisement published in the press after the 09/11 and 11/04 in a random order and was asked different questions that explored their perception and attitudes with regard to these advertisements..
关键词：sorrow;emotions;advertising; cultural memory and terrorist attacks
