出版社：Faculty of Political Sciences, University of Banja Luka, Bosnia and Hercegovina and Institute for Political Studies, Belgrade, Serbia
摘要：Multi-party political system led to competition between political parties which caused the need for marketing in politics that improves political reputation. Politics,based on rich experience of political practice, used existing,developed methods and techniques of commercial marketing. Political marketing openly admits that politics and politicians are simply goods that are being sold on a political market. Political marketing is a whole way of operation by political parties which ask these questions: how do the voters choose;what affects their preference and how that preference can be influenced. Usage of political marketing in Bosnia and Herzegovina is still not on a satisfactory level but the knowledge about the importance of political marketing is increasing..
其他摘要：Višestranački politički sistem doveo je do potrebe nadmetanja političkih stranaka pa se u skladu s tim javila i potreba za marketinškim pristupom u politici koji pomaže boljoj političkoj prodaji. Politika se na osnovu bogatog iskustva političkog djelovanj
