摘要：The research was conducted to investigate the determinants of consumers’ attitudes toward using new technology during the buying process (e-commerce). Two hundreds seventy four subjects participated in this study. The age of participants ranged from 19 to 55. One hundred thirty nine participants used the Internet for shopping, 135 participants were Internet users but had never done online shopping. The results are compatible to a large degree with studies that have been carried out in developed countries. The online shoppers are more impulsive in making decisions (during shopping), more variety oriented, and more risk tolerant than Internet users who do not shop online. Additionally, online purchasers accept new product faster than do traditional consumers. The relevant predictors of online shopping behavior are also: the attitude toward process of shopping, attitude toward computers and an experiential orientation (people who are experientially-oriented like seeing, touching and trying products before buying). The general model of psychological determinants was tested by path analysis. The path analysis showed that the theory of planned behavior by Ajzen and Fishbein can be a very useful tool in predicting online shopping behavior.
其他摘要：Przeprowadzone badania miały na celu znalezienie odpowiedzi na pytanie o to, co warunkuje postawę konsumentów wobec wykorzystania najnowszych technologii w procesie robienia zakupów (e-commerce). W badaniach wzięły udział 274 osoby w wieku od 19 do 55 lat
关键词：consumer behavior;e-commerce;path analysis;theory of planned behavior
其他关键词：analiza równań strukturalnych;teoria planowanego zachowania;zachowania konsumenckie;zakupy przez Internet
