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  • 标题:IMPORTANCE OF INTERNET FOR SMALL AND MEDIUM SIZED ENTERPRISES FOR ENTERING IN FOREIGN MARKETS AND ASSESSING THE RELEVANT PROBLEMS
  • 本地全文:下载
  • 作者:Mehmet MARANGOZ ; Tuğçe Merve İNAK ÖZBERK
  • 期刊名称:İktisadi İdari ve Siyasal Araştırmalar Dergisi
  • 电子版ISSN:2564-7466
  • 出版年度:2019
  • 卷号:4
  • 期号:8
  • 页码:1-20
  • DOI:10.25204/iktisad.441990
  • 语种:English
  • 出版社:Iktisadi Idari ve Siyasal Arastirmalar Dergisi
  • 摘要:The aim of this study is to conceptually evaluate problems they face and the advantages that SMEs will obtain the opportunities when they use internet while entering foreign markets. In addition,it aims to bring a forward proposal to those problems. In conclusion,thanks to SMEs may have some advantages such as communication,promotion,sales development,searching for markets,reduction of export barriers,reduction of psychological distance,flexibility of response to market,environmental change,accessing the customer,entrepreneurial orientation,low cost,rivalry. Moreover,via internet in international markets SMEs may confront with problems as security,privacy,legal issues,lack of qualified labour force and technical infrastructure..
  • 其他摘要:Bu çalışmanın amacı,KOBİ’lerin dış pazarlara açılmasında interneti kullanmaları durumunda elde edecekleri avantajların yanı sıra karşılaştıkları sorunları kavramsal olarak değerlendirmek ve buna bağlı olarak da öneriler getirmektir. Sonuç olarak,internet
  • 关键词:SMEs; e-commerce; international market; the effects of e-commerce on small and medium sized enterprises (SMEs)
  • 其他关键词:KOBİ; e-ticaret; uluslararası pazar; e-ticaretin KOBİ’lere etkileri
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