期刊名称:İktisadi İdari ve Siyasal Araştırmalar Dergisi
电子版ISSN:2564-7466
出版年度:2019
卷号:4
期号:8
页码:1-20
DOI:10.25204/iktisad.441990
语种:English
出版社:Iktisadi Idari ve Siyasal Arastirmalar Dergisi
摘要:The aim of this study is to conceptually evaluate problems they face and the advantages that SMEs will obtain the opportunities when they use internet while entering foreign markets. In addition,it aims to bring a forward proposal to those problems. In conclusion,thanks to SMEs may have some advantages such as communication,promotion,sales development,searching for markets,reduction of export barriers,reduction of psychological distance,flexibility of response to market,environmental change,accessing the customer,entrepreneurial orientation,low cost,rivalry. Moreover,via internet in international markets SMEs may confront with problems as security,privacy,legal issues,lack of qualified labour force and technical infrastructure..
其他摘要:Bu çalışmanın amacı,KOBİ’lerin dış pazarlara açılmasında interneti kullanmaları durumunda elde edecekleri avantajların yanı sıra karşılaştıkları sorunları kavramsal olarak değerlendirmek ve buna bağlı olarak da öneriler getirmektir. Sonuç olarak,internet
关键词:SMEs; e-commerce; international market; the effects of e-commerce on small and medium sized enterprises (SMEs)
其他关键词:KOBİ; e-ticaret; uluslararası pazar; e-ticaretin KOBİ’lere etkileri