摘要：In recent years,rapid processes of globalization changed market and customer structures. These changes bring new dimensions between businesses and their customers. Companies are now using customers within the value chain. Companies also need to decide when and how to involve the costumer sources in the value chain process. Especially increasing technology advancements create new opportunities about customer integration. The Integrations bring new solutions and ideas for companies need to face. Companies need to identify customers that really could contribute to the innovation processes. If there is an wrong customer integration could be devastating for companies. Because they might have wrong insights on what the market need and expectation are. The main objective of this study is to examine characteristics of costumer integration and their effects on performance of companies and to present a theoretical perspective on customer integration.
其他摘要：Son yıllardaki globalleşme deki hızlı süreçler pazar ve müşteri yapılarını da değiştirdi. Bu değişimler işletmelerin müşterileri ile arasına yeni boyutlar getirdi. İşletmeler müşterilerini artık değer zinciri içerisinde kullanmaya başladı. Şirketler ayrıc
