期刊名称：Zeszyt Naukowy Wyższej Szkoły Zarządzania i Bankowości w Krakowie
印刷版ISSN：1897-659X
电子版ISSN：2300-6285
出版年度：2013
期号：27
页码：1-15
语种：English
出版社：Wyższa Szkoła Zarządzania i Bankowości w Krakowie
摘要：In the era of market globalization,which is characterized by an intensive competitive rivalry between companies,the role of a wide knowledge about consumers,their needs, expectations,habits,aspirations and,first of all,the regularities in their conduct has become increasingly significant. It is especially important to learn about contemporary trends in consumer behavior,young consumers including,on the market of such vital durable goods as furniture since furniture is considered to be a product of first necessity in the majority of developed societies. The paper analyzes contemporary trends among young consumers on the furniture market both in the light of secondary sources and the author’s own empirical research. New trends in the behavior of consumer group under investigation are described on the basis of the author’s survey research. It is presented that young consumers pay attention to furniture aesthetics and design and they take into consideration the features of furniture outlets (their product range,location,working hours,professional service and advice,accessibility and functionality of the car park). Moreover,it is stated that young buyers willingly buy made-toorder furniture and are keen on spending their leisure doing the shopping in shopping centers. The group under investigation makes use of the Internet when making decisions regarding the purchase of furniture.
