标题：SOCIAL NETWORK ANALYSIS AS THE IDENTIFICATION TOOL OF HIDDEN PROPERTIES OF MARKET RELATIONSHIP STRUCTURES, ILLUSTRATED BY BRANCH FORUMS ON THE MOBILE MARKET
期刊名称：Zeszyt Naukowy Wyższej Szkoły Zarządzania i Bankowości w Krakowie
印刷版ISSN：1897-659X
电子版ISSN：2300-6285
出版年度：2015
期号：35
页码：16-25
语种：English
出版社：Wyższa Szkoła Zarządzania i Bankowości w Krakowie
摘要：Modern marketing strategies of business focus on effective communication with all stakeholders: the customers,potential or current investors,journalists and potential employees in order to build permanent market relationships. Thus,the new (interactive or network) context imposes new and different methods of data collection and their analysis or interpretation. The aim of the article is to analyze the market relationship network with the application of the Social Network Analysis with the aim to reveal new,hidden attributes of market structures.
