期刊名称：Zeszyt Naukowy Wyższej Szkoły Zarządzania i Bankowości w Krakowie
印刷版ISSN：1897-659X
电子版ISSN：2300-6285
出版年度：2015
期号：38
页码：1-12
语种：English
出版社：Wyższa Szkoła Zarządzania i Bankowości w Krakowie
摘要：The determinants of consumer purchase behavior have been for years the object of the study of researchers who dealt with the analysis of the consumption process and the behavior of buyers. Among numerous classification proposals for the determinants,the most common are the economic,social and psychological stimuli. The article is an attempt to identify the impact of psychological determinants on consumer purchase behavior,with a particular consideration of young buyers of durable goods. Psychological determinants of consumer behavior are described and,on the basis of the author’s surveys,their impact on the behavior of young buyers of furniture is discussed.
