期刊名称：Zeszyt Naukowy Wyższej Szkoły Zarządzania i Bankowości w Krakowie
印刷版ISSN：1897-659X
电子版ISSN：2300-6285
出版年度：2016
期号：41
页码：1-13
语种：English
出版社：Wyższa Szkoła Zarządzania i Bankowości w Krakowie
摘要：Currently,the bank sector is one of the most developing sectors of Polish economy and the competition on the bank market is fierce and is still increasing. It is difficult for the banks to maintain their position in such environment especially when they offer similar products for similar prices and the quality of services depends only on internal procedures and staff qualifications and commitment. Thus,high quality products and services have to be introduced in order to acquire and to keep the client. Consequently,it is crucial that the satisfaction level of a bank client should be assessed and adequate corrections of bank’s operations be made to satisfy the client.
