标题：COGNITIVE ASPECTS OF CONSUMER PURCHASING DECISION PROCESS AND GLOBAL CLASS THEORY / Bilişsel Yönü İle Tüketici Satın Alma Karar Süreci Ve Global Sınıflar Teorisi
期刊名称：International Journal of Economics Business and Politics
电子版ISSN：2587-2559
出版年度：2017
卷号：1
期号：2
页码：117-148
DOI：10.29216/ueip.342531
语种：English
出版社：Recep Tayyip Erdogan Universitesi
摘要：In this study,consumer purchasing and decision process are explained by examining cognitive based characteristics of consumer behaviors,factors affecting consumer behaviors,global class theory,reference groups,conformity process in groups,informational social influence,motivation,learning,cognitive processes,customer behavior. Confusable stimulus,expression,cognitive structure issues that factors affecting consumer decision are emphasized on the perceptual structure which may lead to cognitive dissonance,purchase decision process is explained on the cognitive basis. In the conclusion part of the study,suggestions were made for future studies on consumer purchase decision process. As a result,it has been revealed that in the decision making of consumption,to investigate and learn the cognitive process with external factors will be useful,it has been revealed that the detection of inconformity that may arise in the cognitive process will lead to the understanding of the reasons for the purchase.
其他摘要：Bu çalışmada tüketici satın alma ve karar süreci tüketici davranışlarının bilişsel temelli özellikleri,tüketici davranışlarını etkileyen faktörler,global sınıflar teorisi,referans gruplar,gruplarda uyum süreci,bilgisel sosyal etki,güdülenme,öğrenme,bilişs
关键词：Consumer Purchase Decision Process; Global Class Theory; Informational Social Influence; Cognitive Model; Confusable Stimulus
其他关键词：Tüketici Satın Alma Karar Süreci; Global Sınıflar Teorisi; Bilgisel Sosyal Etki; Bilişsel Model; Akıl Çeldirici Uyaran
