摘要：The paper deals with the development of specialized terminology in the field of cultural and creative industries. The first part,based on the Theory of Language Management and Critical Discourse Analysis,surveys how speakers in the field reflect the terminology and problems imposed by its use. The analysis focuses on a particular controversy in the nature of cultural and creative industries and its implementation in the Czech Republic (Gajdoš,2010;Cikánek,2011;Gajdoš,2011). The second part scrutinizes the key collocation term kulturní a kreativní průmysly and its terminological variants. It investigates how the lexical components of the terms are used in Czech,what their common collocations are and what connotations they induce. The study shows how these properties affect the overall process of terminologization..
关键词：kulturní a kreativní průmysly;variantnost v terminologii;jazykové korpusy;polemika;narativ;kritická analýza diskurzu
