出版社：Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac
摘要：Market-oriented small and middle-sized enterprizes produce products in accordance with customer requirements. Sources of competitive advantage of smalll and middle sized enterprises are low cost,innovation and speed. Internet enables presence to SMEs in the global market at much lower costs. In addition to this,customers adapt quickly and adjust production program to needs and requirements of consumers. Social networks like Facebook,YouTube and Twitter have become important and indispensable part of presentation as well as of company’s communication with the environment..
其他摘要：Tržišno orijentisana mala i srednja preduzeća proizvode u skladu sa zahtevima potrošača. Izvori konkurentne prednosti malih i srednjih preduzeća jesu niska cena,inovativnost i brzina. Internet omogućava malim i srednjim preduzećima prisustvo na globalnom
关键词：small and middle-sized enterprizes;social networks
