出版社：Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac
摘要：From the global point of view of observing small and medium enterprises - SMEs are slowly but surely becoming a dominant entities doing business in the wider economic area. Their growth and development is largely conditioned by strengthening their competitiveness. One of the factors that increases the competitiveness is creativity. In this sense,this paper presents the results of theoretical research conducted with the assumption that creativity can contribute to improving competitiveness and growth and development of SMEs. The study reviews the possible ways to improve the competitiveness of SMEs. The first way to improve competitiveness is through creative management by creating a creative organizational climate which promotes innovation,which further improves the competitiveness of SMEs. Another way of improving competitiveness is through creative product or service,in a broader sense through creative industry by means of increase the number of creative products and/or services which also contributes to greater competitiveness of SMEs in the market. The study confirmed the previously introduced assumption..
其他摘要：Sa globalnog stanovišta posmatrano mala i srednja preduzeća - MSP polako ali sigurno postaju domantni subjekti privređivanja na širem ekonomskom prostoru. Njihov dalji rast i razvoj u velikoj meri je uslovljen jačanjem njihove konkurentnosti. Jedan od fak
关键词：creativity;growth and development SMEs; researching
其他关键词：kreativnost; rast i razvoj; MSP; istraživanje
