摘要：The cultural tourism in Bali is regulated in the Local Regulation of Bali Province Number 2 of 2012 concerning Bali Cultural Tourism which emphasizes the importance of tri hita karana in its development. Therefore,ideally,all the activities related to the development of cultural tourism in Bali,including its promotion,should show the implementation of the philosophy of tri hita karana. The long term goal of this research,the establishment of tourism promotion of Balinese culture media that actually implement the ideology of tri hita karana. Related to this goal,specific targets to be achieved is a depiction of marginalization efforts tri hita karana ideology in the media promotion of cultural tourism in Bali. The method used to achieve the objectives and targets,are interviews,observations and documents. Interviews were conducted with related parties,such as the Bali Provincial Tourism Office,Tourism Office of Denpasar,Badung,Tabanan and Gianyar,as well as companies in the tourism as well as in the graphic design field in Bali. Observations were made on billboards related to tourism as well as documents such as photos,brochures,leaflets and advertising tabloid that promote tourism and related companies .Based on the results of data analysis can be concluded that the ideology of tri hita karana in the media of promotion of cultural tourism in Bali has been marginalized by the ideology of capitalism and the ideology of cultural dualism. This happens because the media making the promotion of tourism was primarily aimed at increasing the number of tourists visiting the attractions being promoted. Of course,that goal led to an increase of the profit or money. The main implications of media of promotion of cultural tourism of Bali whose its ideology of tri hita karana has been marginalizd in the image of Bali as a tourist area is that Bali has an image as the area of tourism culture rather than cultural tourism.
其他摘要：Pariwisata budaya yang dikembangkan di Bali diatur dalam Peraturan Daerah Provinsi Bali Nomor 2,Tahun 2012 tentang Kepariwisataan Budaya Bali yang menekankan pentingnya tri hita karana dalam pengembangan pariwisata di Bali. Oleh karena itu,idealnya segala
关键词：Cultural tourism;marginalization;ideology and media implications of tourism promotion
