摘要：Hand lettering is the art of drawing letters with manual techniques,using tools such as brushes,chalks,pens, chisel tools and so forth. In the digital era,hand lettering works become popular. The discussion on this matter does not only stop at the issue of the aesthetic manifestation of a work of art but also in the realm of the lives of its people,namely social,economic and cultural life in the current digital era. Communities play an important role in developing hand lettering because they have the power to influence their environment. This article aims to present research on the role and function of the art community in influencing the people in general to create traditional art and develop hand lettering into a creative industry. The study used a qualitative approach and qualitative descriptive data analysis. The results showed that communities played an important role in developing hand lettering in the digital era by maximizing community function,namely 1) as a communicator to transfer values,ideas,and knowledge about hand lettering to members and their supporting communities 2) as a means of emotionally approaching the community to socialize art of hand lettering so that it can affect the aesthetic needs and the behavior of supporters 3) as a forum and space to actualize themselves in the work of art of hand lettering.
其他摘要：Hand lettering merupakan seni menggambar huruf dengan teknik manual,menggunakan peralatan seperti kuas,kapur,pen,alat pahat,dan lain-lain. Di era digital karya hand lettering menjadi popular. Pembahasan mengenai hal tersebut tidak hanya berhenti pada pers
关键词：hand lettering;art community;digital era;creative industry
