期刊名称：Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
印刷版ISSN：1583-1809
电子版ISSN：2344-4908
出版年度：2007
卷号：6
页码：179-188
语种：English
出版社：Publishing house of University of Pitesti, Romania
摘要：The business plan aims a entire combination of selling planns,aquisitions,production,finance.Marketing plan represents the foundation of a business plan.On the road,the marketing plan will suffer continuous transformations regarding its objectives and strategies,due to the market it aims.
