期刊名称：Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
印刷版ISSN：1583-1809
电子版ISSN：2344-4908
出版年度：2007
卷号：6
页码：327-334
语种：English
出版社：Publishing house of University of Pitesti, Romania
摘要：SWOT Analysis,or sometimes known as the TOWS Matrix,is a strategic planning tool used to evaluate the Strengths,Weaknesses,Opportunities,and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective.
