期刊名称：Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
印刷版ISSN：1583-1809
电子版ISSN：2344-4908
出版年度：2008
卷号：7
页码：51-54
语种：English
出版社：Publishing house of University of Pitesti, Romania
摘要：Product innovation has been a hallmark of the automotive industry since the first car was built.To drive innovation,automotive companies have to extend their thinking about innovation beyond products and services to business model innovation,collaborate extensively with external partners (suppliers,customers,nonindustrial players,dealers) and companies can position themselves for substantially improved business performance.
