期刊名称：Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
印刷版ISSN：1583-1809
电子版ISSN：2344-4908
出版年度：2009
卷号：8
页码：197-204
语种：English
出版社：Publishing house of University of Pitesti, Romania
摘要：To attract the optimum customers is a first important step in building up a business based on loyalty.Once the company has loyal customers,it must reinvest in employing and retaining of quality employees.The employees that are not loyal cannot build a portfolio of loyal customers,and that happens because of various reasons: Firstly,time is needed in order to build a strong relationship with the customers.Secondly,the loyal employees have greater opportunities to learn how to make their efficiency better.Thirdly,the money that these save the employers,by reducing the recruiting and training costs,can be invested somewhere else – for instance,in increasing the satisfaction of the customers.We will see how the customers try to build the loyalty of the employees and use it to improve the maintaining of customers.In order to maintain their customers,many companies have entered a relational marketing policy.The analysis has allowed the identification of several factors that allow the companies to win the competition for the strategic resource “customer”.
