期刊名称：RUDN Journal of Language Studies, Semiotics and Semantics
印刷版ISSN：2313-2299
电子版ISSN：2411-1236
出版年度：2017
卷号：8
期号：4
页码：838-846
DOI：10.22363/2313-2299-2017-8-4-838-846
语种：English
出版社：Peoples’ Friendship University of Russia (RUDN University)
摘要：The article deals with the functioning of the creolized texts published on the cover of the British political and economic magazine. The author discusses their peculiarities conditioned by the magazine format. One obvious peculiarity is that, unlike that on the newspaper front page, the magazine-cover creolized text is distanced from the leader with which it goes. Another peculiarity is that its verbal, nonverbal components and their representative fragments are regularty used on the Contents page and with the cover story. A third peculiarity is that it integrates in it the announcement of a special report. As a result it appears in the capacity of both an integrated and integrating entity. The peculiarities ensure surplus encoding, visualize connection between the creolized text and the cover story, help find and identify that story, organize communication making this process comfortable.
其他摘要：Работа посвящена семиотически гетерогенному произведению с обложки британского политико-экономического еженедельника. В статье показано, что формат журнала обусловливает своеобразие функционирования в нем анонса в виде креолизованного текста. Предъявление
