期刊名称：RUDN Journal of Language Studies, Semiotics and Semantics
印刷版ISSN：2313-2299
电子版ISSN：2411-1236
出版年度：2017
卷号：8
期号：4
页码：847-853
DOI：10.22363/2313-2299-2017-8-4-847-853
语种：English
出版社：Peoples’ Friendship University of Russia (RUDN University)
摘要：The urgency of the work is due to the fact that modern speech activity has a distinct creative character. The research of the creative potential itself in the linguistic system, on the one hand, and linguistic identity (the speaker), on the other, is one of actual directions of modern linguistics. The different definitions of types of speech cannot give a full description of the variety of types of modern Russian speech. One of the steps towards a modern perspective on this issue is the selection and description of creative styles of speech that have a differential feature as the creative transformation of language units into the facts of speech. The appeal to the sphere of creative types of speech allows to understand a new perspective on the main language features. So in modern linguistics is being formed the representation of creative function, therefore there is a need of analysis of this feature in the aspect of its interaction with aesthetic function and linguistic manipulation. Analysis of the implementation of these functions in creative types of speech allows to identify texts with an imaginative task (with imagery in a broad sense), where the realization of the aesthetic function is a necessary condition, and the texts with a creative task, characterized by the realization of creative functions, as well as linguistic manipulation. Despite the fact that some advertising slogans can be combined with several imaginative means to talk about their aesthetic values, advertising slogans should be attributed to the texts with a creative task.
其他摘要：Актуальность работы обусловлена тем, что современная речевая деятельность имеет ярко выраженный креативный характер. Исследование креативного потенциала самой языковой системы, с одной стороны, и языковой личности (говорящего), с другой, представляется од
关键词：linguistic creativity; advertising slogan; creative types of speech; texts with a creative task; texts with an imaginary task; creative function; aesthetic function
其他关键词：лингвокреативность; творческие типы речи; креативная функция; эстетическая функция; тексты с образным заданием; тексты с креативным заданием; рекламный слоган
