摘要:One of the major business challenges in the era of global business is how business doers decide their own position in the term of business culture. This issue will be more important in the years ahead, since strategically the ability of business doers to exist in global competition atmosphere will depend on the dialog of their own business culture with the other business cultures. Generally speaking, there's no room for short-sighted-syndrome in cultural dialog to success in business. This article discusses the perspective of Indonesian business doers in understanding their own business culture and other business cultures. We use these point of views, since some business cultures practically affecting the way Indonesian business people appreciate their own work environment. A good appreciation toward work environment will lead to success in doing business.