期刊名称：Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
印刷版ISSN：1583-1809
电子版ISSN：2344-4908
出版年度：2012
卷号：11
期号：2
页码：16-26
语种：English
出版社：Publishing house of University of Pitesti, Romania
摘要：the present paper reviews two fundamental investing paradigms,which have had a substantial impact on the manner investors tend to develop their own strategies.specifically,the study elaborates on efficient market hypothesis (emh),which,despite remaining most prominent and popular until the 1990s,is considered rather controversial and often disputed,and the theory of behavioural finance,which has increasingly been implemented in financial institutions.based on an extensive survey of behavioural finance and emh literature,the study demonstrates,despite any assertions,the inherent irrationality of the theory of efficient market,and discusses the potential reasons for its recent decline,arguing in favor of its replacement or co-existence with behavioural finance.in addition,the study highlights that the theory of behavioural finance,which endorses human behavioral and psychological attitudes,should become the theoretical framework for successful and profitable investing.
