期刊名称：Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
印刷版ISSN：1583-1809
电子版ISSN：2344-4908
出版年度：2012
卷号：11
期号：2
页码：50-55
语种：English
出版社：Publishing house of University of Pitesti, Romania
摘要：SWOT analysis is a tool of the strategic management and it is used by the companies in the following situations: when they want to make ultimate decisions based on a complete analysis,in the strategic forecasting on three – five years,in the annual planning,when the company want a renewal or a radical change in its activity,or,each time when the company faces major difficulties which has to be solved as fast as possible.The SWOT model is also known as the Great strategy or the main strategy,being a part of the corporative strategies.
