期刊名称：Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
印刷版ISSN：1583-1809
电子版ISSN：2344-4908
出版年度：2014
卷号：13
期号：1
页码：48-54
语种：English
出版社：Publishing house of University of Pitesti, Romania
摘要：In the last period,expectations towards corporate social responsibility (CSR) have been increasing,with people demanding businesses to behave in a socially responsible manner.One of the biggest challenges for marketers nowadays is about satisfying the consumers’ complex needs and the direction tacked by marketing toward social responsibility strengthens the conviction that CSR is no longer a related domain but is a domain that will be part of the future branding.Starting at the word of the managing director of Echo Research,who states that “companies have a tremendous opportunity to partner with enthusiastic global citizens to affect change,but they must understand the motives,perceptions and appropriate types of engagement from market to market”,1 this article aims to present some theoretically aspects and some findings of the researches demonstrating the importance given by the consumers to the corporate social responsibility.
关键词：consumer expectations;consumer behavior;Corporate Social Responsibility;responsible citizens;engagement.
