期刊名称：Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
印刷版ISSN：1583-1809
电子版ISSN：2344-4908
出版年度：2017
卷号：16
期号：2
页码：33-40
语种：English
出版社：Publishing house of University of Pitesti, Romania
摘要：Strategic management is a form of predictive management focused on anticipating changes and changes to be made within the firm.Under market economy conditions,each firm,irrespective of its ownership,profile or size,needs to constantly adapt to market and environmental requirements in which it operates,to improve its economic and financial performance and its ability to compete in the report with other companies.This paper presents a research on the analysis of the diversification strategy of the product according to which that the company is constantly improving its existing products and increasing its product portfolio from year to year in order to maintain market leadership and consumer satisfaction with its products.
