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  • 标题:ANALYSIS OF THE COMPETITIVE POSITION OF S.C."FUCHS CONDIMENTE RO" S.R.L.CURTEA DE ARGEȘ
  • 本地全文:下载
  • 作者:Puiu GRADINARU ; Puiu GRADINARU ; Doruleț GRADINARU
  • 期刊名称:Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
  • 印刷版ISSN:1583-1809
  • 电子版ISSN:2344-4908
  • 出版年度:2017
  • 卷号:16
  • 页码:172-180
  • 语种:English
  • 出版社:Publishing house of University of Pitesti, Romania
  • 摘要:A firm is competitive when it optimizes its resources and opportunities to obtain a medium- and long-term advantage over its rivals,with the ability to secure self-financing,shareholder payment and employee remuneration.Based on these prerequisites,the study aims at conducting a pertinent analysis of the competitive position of a company that is one of the world's leading suppliers of condiments with high and stable profitability.In this regard,the work is relevant and original both through methodology,the results obtained and the resulting conclusions.In conclusion,the study illustrates the complexity of the competitiveness issue and its role in achieving a sustainable competitive advantage as an invisible synthetic component of the strategy.
  • 关键词:GINI indicator;competitiveness factors;competitive environment;BCG matrix;SWOT analysis.
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