期刊名称：Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
印刷版ISSN：1583-1809
电子版ISSN：2344-4908
出版年度：2017
卷号：16
页码：210-217
语种：English
出版社：Publishing house of University of Pitesti, Romania
摘要：This research is an earnest endeavour made to understand what makes a consumer of mobile services choose a particular service provider in current competitive scenario particularly with reference to recent launch of Reliance Jio.The objective of researchers was to find out the perception of mobile users about services provided by Reliance Jio.The responses were collected by incorporating a structured questionnaire and the technique of convenience sampling was used.The sample size was restricted to 155 respondents in view of constraints faced by individual researchers.The scope of the survey was restricted to the city of Mumbai,India.The survey is expected to yield,the service preferences according to various demographic factors.In addition to this,the research is also expected to provide insight about the specific factors that influence the choice of customers for a specific service provider as well as their overall perception about the offerings of Reliance Jio.
