期刊名称：Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
印刷版ISSN：1583-1809
电子版ISSN：2344-4908
出版年度：2018
卷号：17
页码：89-92
语种：English
出版社：Publishing house of University of Pitesti, Romania
摘要：Nowadays,the digital technology is developing at a very high pace – so is the science behind marketing.More and more people are moving online,surfing the web looking for the information that they need.From reading the news to buying clothes,people of all ages are integrating modern technology and the internet especially in their lives.This creates the premises for creating a new,more performant and efficient way of marketing,which is being developed since the boom of the internet at the end of the ’90.Compared to the traditional ways of marketing and advertising,the digital marketing offers much more possibilities of making your business more accessible to potential customers.The main advantage of the digital marketing consists of its capacity of targeting the perfect audience for your products or services – which is much more efficient than the traditional ways of marketing.This paper aims to analyze the advantages and the disadvantages of the digital marketing,always comparing it to the traditional marketing.
