期刊名称：Wacana: Journal of the Humanities of Indonesia
印刷版ISSN：1411-2272
电子版ISSN：2407-6899
出版年度：2003
卷号：5
期号：1
页码：33-47
语种：English
出版社：University of Indonesia
摘要：This study reveals that some nrodels of comercial breaks appeared at the Indonesiaun privnte television program, e.g. slanpoo and soap advertisement, could invite some interpretation and fiunctions. Their appearance could reflect women's surrender facing the naction of violence. These article discisses about the metaphor of the women's body and howit beconmnes a mediu that is constructed by too aspects, the poiver and the beauty. The result shows that the messages of coercial break have mieaningfulness of the pragmatical values, the persasive or ideological statenent and the dialectically comuicative process. Keywords appeared in the comercial breaks show the wmen's action of violence, pragnmnatical value, ideological vnlue, diletically comunicativt process.
关键词：Kekerasan; televisi suonstn; tubulh prenpuan; seksualitas; kecantikamn; iklan televisi
