摘要：The paper presents the results of research conducted in 2015 on 77 enterprises located in wielkopolskie voivodship operating in the confectionary and bakery industry. The investigation concerned external and internal factors of competitiveness occurring in the inquired companies. The results of the research show that fiscal policy of the state has the greatest importance in the business environment. Quality of devices and products, company’s image as well as customer service are the most significant internal factors determining firm competitiveness. Entrepreneurs also pay attention to the intellectual capital and employees’ knowledge.
关键词：confectionary and bakery industry; competitiveness; external factors; internal factors
