摘要：The study attempts at analysing the notions of knowledge transfer in agriculture. It also pointed on their increasing absorption in rural areas and as the result necessity of adapting of information channels to receiver’s needs. Increasing number of knowledge network users open new area for entities defined as knowledge brokers. They are actively intermediate in knowledge offeror-consumer contacts. Carry on in this article analysis, was tried to proof that agricultural press, especially its commercialised part, with well effect repossess role of knowledge broker, to comply with this traditional education and informative role in the country. Was underline, that publishers of agricultural press, mostly acting on commercial basis, not only realised informative-education function, but also effectively go into role of knowledge brokers of transactions concluded on knowledge market.
其他摘要：W opracowaniu analizowano zagadnienie transferu wiedzy w rolnictwie. Wskazano na coraz większą jej absorbcję na terenach wiejskich oraz wynikającą z tego konieczność dostosowania kanałów dystrybucji do potrzeb odbiorcy. Rosnąca liczba uczestników sieci wi
关键词：agriculture; knowledge transfer; knowledge broker; agricultural press; balanced development
其他关键词：rolnictwo; transfer wiedzy; broker wiedzy; czasopiśmiennictwo rolnicze
