摘要：The article discusses the issue of negotiations. Its author presents definitions and basic conditions governing the course of negotiations, and characterizes the strategy applied in the agreement reaching process. Additionally, the article depicts key rules of negotiations based on the essence and the course of the very process of negotiations. The author underlines the importance of the development of a negotiation strategy, which should account for an alternative taken into consideration in the absence of agreement and pays attention to the most essential factors, which help to reach the negotiations’ objective.
关键词：negotiations; strategies; rules of communication; needs; objective criteria; alternative solutions; concessions
