文章基本信息

标题：BUILDING A BRAND AND BRAND MANAGEMENT STRATEGIES FOR MARKET SUCCESS
本地全文：下载
作者：Joanna Staniszewska ; Joanna Staniszewska
期刊名称：Intercathedra
印刷版ISSN：1640-3622
出版年度：2015
卷号：31
期号：1
页码：60-66
语种：English
出版社：Poznań University of Life Sciences
摘要：The article discusses the importance of the brand of the company. It indicates the principles of creating a strong and recognizable brand and the creation mechanisms of the company logo. Also, the brand management strategies are characterized.
关键词：brand; company; brand creation; brand management